Cardano overtakes Bitcoin in sentiment on list of top brands
That the cryptocurrency market is divided into groups of different fans is of course nothing new. But a new study finds that users are not... The post Cardano overtakes Bitcoin in sentiment on list of top brands appeared first...
That the cryptocurrency market is divided into groups of different fans is of course nothing new. But a new study finds that users are not the most connected to Bitcoin, but Cardano.
Crypto now in top 10 industries
Research company MBLM does not look at the loyalty, but at the intimacy, or the emotional connection, that users have with a particular brand.
In a new report MBLM reports that the crypto industry scores above average in connectivity and now ranks eighth among 19 different sectors:
Cardano overtakes Bitcoin
More strikingly, Cardano overtakes Bitcoin this year on the list of brands that users and customers are most associated with. The absolute top of this list consists of brands such as Disney, Tesla, Apple and Sony. on the 30ste spot follows Bitcoin, but Cardano is already on the 26ste to find a place. Cardano is only on this list for the first time this year.
MBLM compares the different brands on the basis of different ‘archetypes’ calculated with artificial intelligence and big data. Cardano scores especially well on “indulgence” or indulgence while Bitcoin scores especially well on “ritual.” According to the company, the latter suggests that Bitcoin is already becoming part of users’ daily lives.
However, the bitcoin price will struggle in 2022. The price is currently back below USD 20,000 and that is more than 71% below the all time high (ATH) from November 2021 of $69,000. Cardano, however, has it even harder and ADA is currently even 86% below its September 2021 ATH with a price of $ 0.43.
Meanwhile, the long-awaited Vasil update for Cardano seems to be getting closer and closer. This one hard fork was postponed several times over the summer and is now scheduled for September.
The top crypto top 10
MBLM has also drawn up another list for crypto only. It is striking that Polkadot follows in third position after Cardano and Bitcoin. Then Ethereum follows in fourth place and Tether in fifth. Next up are Uniswap, Solana, Binance, Ripple and USDC:
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