Steak ’n Shake Adds $10M Bitcoin As Sales Climb

Key Highlights

Steak ’n Shake added $10 million in Bitcoin exposure on January 16.
The chain continues funneling all BTC payments into a Strategic Bitcoin Reserve.
It previously reported about 15% same-store sales growth after introducing Bitcoin payments.

Steak ’n Shake, the fast-food chain, has increased its Bitcoin (BTC) exposure by $10 million this week, eight months after the chain began accepting BTC payments across its restaurants. The update, shared on Friday, ties the additional purchase directly to rising same-store sales generated since the launch of what the company calls its “burger-to-Bitcoin” strategy.

The company said all Bitcoin received from customers continues to flow into its Strategic Bitcoin Reserve (SBR), rather than being converted to cash.

Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.
All Bitcoin sales go into our Strategic Bitcoin Reserve.
Today we increased our Bitcoin…
— Steak 'n Shake (@SteaknShake) January 17, 2026

Bitcoin payments feed a corporate reserve

Steak ’n Shake first enabled Bitcoin payments via the Lightning Network in May 2025. Unlike most retailers that treat crypto as a payment rail only, the chain committed to holding all BTC revenue on its balance sheet. This approach differs from companies that build Bitcoin treasuries through direct market purchases, as the reserve grows organically through customer activity.

In a November update, the company reported that same-store sales had climbed about 15% within six months of launching bitcoin payments. Executives linked the gains to lower payment processing fees, marketing visibility inside the crypto community, and Bitcoin-themed promotions rolled out alongside the payments push.

From payments experiment to operating model

The January update suggests the initiative has moved beyond experimentation. Steak ’n Shake said improving food quality and store performance directly expands its ability to accumulate bitcoin, framing BTC not as a speculative asset but as part of a broader operating model.

The restaurants are owned and franchised by Biglari Holdings Inc., which has not disclosed whether Bitcoin will play a role at the holding company level. Biglari Holdings shares closed modestly higher on January 16, according to Yahoo Finance.

Moreover, Bitcoin is trading near $95,385, up about 5.5% over the past week. Market capitalization stood at close to $1.9 trillion, while the 24-hour trading volume is 50% down to nearly $19 billion.

A different kind of corporate bitcoin bet

Steak ’n Shake’s approach contrasts with firms such as publicly listed asset managers and technology companies that build large bitcoin positions through balance-sheet allocations. Instead, the fast-food chain is tying its exposure directly to consumer behavior and day-to-day operations.

The move comes as enterprise interest in Bitcoin continues to broaden, with more companies experimenting with treasury strategies amid rising institutional adoption. Whether Steak ’n Shake’s model is replicable for other consumer brands remains uncertain, but the latest purchase signals the company sees Bitcoin as a long-term part of its business, not a short-lived marketing stunt.