Profila announces partnership with PlayerMint

Another exciting NFT partnership between two upcoming projects in the Cardano ecosystem

Luzern, April 7th, 2022 – Profila is proud to announce a partnership with PlayerMint - a project on Cardano building a play-to-earn layer that integrates with existing games like Fortnite and Rocket League. This enables gamers to earn PMX, the token of PlayerMint, through their gameplay performance. PMX can be used to buy and sell NFTs in the PlayerMint marketplace.

Profila and PlayerMint will collaborate on multiple projects that relate to NFTs, starting with the implementation of Profila’s Catalyst Fund 6 proposal ‘NFT for customer feedback/content’, where people using the Profila app can share content with brands in the form of NFTs, thereby allowing brands to reuse artistic and unique customer-created videos about their products, while at the same time remunerating the original creator. 

The content shared through Profilia will be minted on demand through PlayerMint’s smart contract as a brand purchases it from its customers. It is the goal of both Profila and PlayerMint to open up this minting-on-demand tool to the wider developer community. This will enable more projects to utilize NFT minting for product functionality without needing to start development from square one.

Other projects Profila and PlayerMint will be working on is the creation of Profila’s new brand character for ZEKE, a Swiss mountain dog with a barrel that works as an in-app side-kick. Owning one of the ZEKE NFTs will provide you with great benefits in the Profila app, from early access to exclusive-brand content, higher payouts for advertising revenue (up to 90% instead of 50% in the normal model). More information about the ZEKE NFTs will follow shortly. 

About Profila 

Profila, a Swiss company operational since 2018, has built a customer data, engagement & marketing platform which is forging a new era toward Decentralized Marketing (DeMar) platforms built on blockchain & privacy preserving technologies. To drive DeMar into ad-tech, Profila is conducting research and will build a privacy-preserving system called Zero Knowledge Advertising which integrates into the current Ad ecosystem, allowing people to entirely control how their personal data is used and control their digital experiences (including when and what content and ads they want to see and from whom).

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🎮 Find more about PlayerMint on 👉 website or 👉 Twitter

🕹 Ask PlayerMint anything on 👉 Discord