IOG & NMKR announce collaboration to drive NFT adoption

<img src="/site/uploads/2022/Aug/16/62fa6e7eed31ce767d7578e7_IOG x NMKR partnership graphic.jpg" alt=""> Input Output Global (IOG), the company behind the Cardano blockchain, and NMKR, the number one NFT minting and payment infrastructure on Cardano, have announced a new collaboration to drive awareness and adoption of NFTs.The collaboration has seen NMKR build a Minting API for a new NFT ecosystem, with the goal of making it as easy as possible for anyone to mint and engage with NFTs. NMKR is providing the technology on the Cardano blockchain, providing minting services, white label NFT drops and also allow for the migration and integration of NFTs and NFT-related services between Cardano and other distributed ledger technologies. The collaboration will see the integration of a new FIAT payment option created by NMKR, meaning that users will be able to pay with traditional currencies, as well as crypto currencies. This will enable anyone across the globe to participate in an NFT sale without needing a prior in-depth understanding of the crypto market.  ‍The technology has already gained high profile interest. Actor and comedian Martin Lawrence created and launched his first NFT collection on Cardano using the Minting API, which was revealed on a recent Twitter Space with Charles Hoskinson, CEO of Input Output Global, and Patrick Tobler, CEO of NMKR.“We are excited to be officially collaborating with Input Output Global”, says Patrick Tobler, “We believe that their experience in building and deploying new blockchain capabilities will be invaluable in helping us achieve our goal of driving widespread adoption of NFT technology on Cardano." Charles Hoskinson welcomed the collaboration with NMKR: "This is an important step for IOG and our mission to build a better tomorrow for everyone through technology. We are excited to be working with NMKR as they develop an entire minting and payment infrastructure ecosystem, making NFTs accessible for everyone." ### About NMKR NMKR is the world's leading brand to enable NFT minting- and payment on Cardano for a mainstream audience. The easily accessible interface and simple process provide a comprehensive digital platform to mint, view, and trade NFTs. The platform operates on the Cardano blockchain, allowing the transaction fees to be as low as possible while having almost no environmental impact due to the Proof of Stake approach. The additional NMKR Studio services aim directly toward brands and companies to create a white label API solution to develop real world business cases. NMKR has currently minted more than 1,400,000 NFTs in less than one year and is the first provider for FIAT Payments for Cardano-NFTs.About Patrick Tobler Patrick Tobler is the founder and CEO of NMKR. In addition to his work in the NFT space, Tobler is also an active voice to educate people about blockchain technology and its potential applications. He has spoken at several conferences and events on the topic, for example at the House of Switzerland venue during The World Economic Forum. Patrick's vision is to create a world where everyone has equal access to opportunity and resources. He believes that NFTs can help to create this world by providing people with ownership of their digital assets. This then will help to create a more fair and equitable society. As someone who is deeply involved in both the NFT and blockchain spaces, Patrick Tobler is one of the most well-known figures in the industry.About Input Output GlobalFounded in 2015 by <a href="https://iohk.io/en/team/charles-hoskinson/">Charles Hoskinson</a> and Jeremy Wood, Input Output Global (IOG) is one of the world's pre-eminent blockchain infrastructure research and engineering companies. IOG is a fully decentralized remote working organization committed to the highest principles of academic rigor and evidence-based software development. IOG builds high-assurance blockchain infrastructure solutions for public, private sector and government clients. It is also the driving force behind the decentralized and smart contract platform, Cardano. About Charles HoskinsonCharles Hoskinson is a technology entrepreneur and mathematician who is best known for his work in the field of blockchain technology. He is the co-founder of Input Output Global, a leading blockchain research and development company, and the creator of Cardano, a decentralized public blockchain. Hoskinson has been involved in the development of several other successful cryptocurrency projects, including Ethereum. In addition to his work in the field of blockchain, Hoskinson is also a qualified teacher and has held senior positions at several universities. Charles Hoskinson is a highly respected figure in the world of blockchain and his work is helping to shape the future of this exciting industry.