Trump Memecoin Launches Mobile Game to Revive 87% Token Drop

Key Highlights

TRUMP memecoin to launch Trump Billionaires Club mobile game with $1M rewards.
The game features NFT collectibles, crypto payments, and Monopoly-style strategy gameplay.
Token has lost over 92% since its early-2025 peak; community response to the game is mixed.

The TRUMP memecoin, the U.S. President Donald Trump’s branded cryptocurrency, is preparing to launch a Trump-themed mobile game, Trump Billionaires Club, as part of an effort to revive interest in the token after a steep decline.

Since its early-2025 all-time high, the memecoin has lost over 92% of its value, dropping from a market capitalization of about $8.8 billion to below $1.3 billion this week, according to CoinMarketCap. At the time of writing, TRUMP was trading at $5.89, up 3.2894% in the last 24 hours, with a daily volume of over $337 million.

Announced on December 9 through the project’s X account, the game is described as, “The First and Only Trump Mobile Game for True Trump Fans.” A pre-registration campaign is currently live, offering early participants a chance to share in $1 million in TRUMP token rewards.

The game is expected to launch by late December 2025 on the Apple App Store, with a web version also planned.

Game features and token utility

Developed in partnership with entrepreneur Bill Zanker, Trump Billionaires Club integrates NFT support via Open Loot’s infrastructure. Players can collect limited-edition Trump-themed NFTs, such as statues and pins, trade them, or use them for in-game missions and upgrades.

The game can be bought with the help of the usual payment options, cryptocurrency, or TRUMP tokens, so it is available to players that might not have crypto wallets.

The gameplay is reportedly “Monopoly-style,” emphasizing strategy, asset accumulation, and competition, while leveraging Trump-branded themes of wealth and status.

The reward pool of $1 million is associated with the early registration, which will provide the players with a reason to register in advance until the official release

Past efforts to boost token engagement

The TRUMP memecoin is in its downward spiral after a boom in early 2025 due to political hype and retail speculation. In an earlier attempt to support the token, President Trump had hosted a private dinner for top holders.

While the event briefly lifted the price, trading volumes have since remained thin. Previous initiatives included plans for a Trump-branded digital wallet and a digital-asset treasury to gather the token to finance up to $1 billion.

Similar ventures under the Trump brand have faced challenges. American Bitcoin Corp., co-founded by Eric Trump, has fallen 78% since going public in September, and WLFI, a token linked to the Trump family, has dropped 40%. Another memecoin tied to Melania Trump is down 98% from its peak.

Market reaction and outlook

The game is received with mixed feelings in the community. Proponents consider it a means of re-involving the retail investors in a shrinking market, whereas critics view it as a marketing campaign to create short-term publicity.

One, X user Vincent N warns: “They sold $TRUMP & drain money. I’m sure @realDonaldTrump will say ‘I don’t know anything.”

This is why you should stay away from this. Once again they sold the $TRUMP name and drain all money in your pocket. The worst thing is they even don't care about pumping the token. I'm sure @realDonaldTrump will say "I don't know anything about it" (but I still receive $$$" 😁 pic.twitter.com/GxgSmSd4KK
— Vincent N (@CryptoladVN) December 9, 2025

It is not clear whether Trump Billionaires Club will be able to make the token decline slow or give a new impetus. The game is the most recent effort to combine political branding and crypto culture, which underscores the current instability of memecoins associated with well-known personalities.