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Shares of Juventus ripped almost 19% higher on Monday after the Agnelli family rejected a surprise takeover offer from Tether that valued the Serie A club at 1.1 billion euros.

Football Benchmark’s 2025 Valuation Report puts the equity value closer to 1.3 billion euros, which instantly fueled speculation that a sweeter bid could show up next. Juventus, despite owning 36 Serie A titles, has slipped since its ninth straight championship in 2020 and now sits fifth in the league table.

The stock has dropped 57% over the past five years based on LSEG data, a long slide for a club once associated with stars like Michel Platini, Roberto Baggio, Alessandro Del Piero, and Cristiano Ronaldo.

Ownership of Juventus also helped the Agnellis, founders of Fiat, maintain political and cultural influence for decades.

The timing of Tether’s offer adds more pressure on the family. They are in talks to sell media group GEDI, which publishes La Repubblica and La Stampa, triggering strikes and concern over layoffs.

Their main industrial asset, Stellantis, has also been a flashpoint in their relationship with Prime Minister Giorgia Meloni, especially after the automaker announced a plan last year to increase production in Italy.

Tether’s proposal included commitments to invest in the club, and with a 21% premium to Friday’s close, the bid pushed Juventus shares to their highest level since mid-November.

But Exor, the family’s holding company, said it has no plans to sell its stake. Tether’s USDT continues to dominate the dollar-linked stablecoin market with about 56% share, according to the Bank of Italy.