Elon Musk’s X to Launch Smart Cashtags for Stocks and Crypto Tracking

Elon Musk’s social media platform X is preparing to roll out a new feature called Smart Cashtags, signaling a deeper push into real-time financial information for stocks and cryptocurrencies.

The feature, expected to launch publicly in February 2026, aims to make market data more accessible directly within social conversations, according to details shared by X’s Head of Product, Nikita Bier.

X is the best source for financial news — and hundreds of billions of dollars are deployed based on things people read here.

We are building Smart Cashtags that allow you to specify the exact asset (or smart contract) when posting a ticker. From Timeline, users will be able to… pic.twitter.com/nFtuA2ISqJ

— Nikita Bier (@nikitabier) January 11, 2026

Smart Cashtags are an upgraded version of the existing $TICKER system used on X. Instead of simple mentions, the new format will allow users to tap on a cashtag to instantly view real-time price movements, recent discussions, and related news about a stock or crypto asset. 

Bier confirmed that crypto cashtags may also link directly to specific smart contracts, offering near real-time on-chain data for newly minted tokens.

The feature is being developed by X’s product team under Elon Musk’s broader vision of transforming the platform into an “everything app,” a goal he has repeatedly highlighted since acquiring X, then known as Twitter, in October 2022.

How the feature works and when it launches

According to preview screenshots and product commentary, tapping a Smart Cashtag will surface live price data along with a feed of recent posts, news, and conversations tied to that asset. 

Assets shown in mockups range from traditional equities like Berkshire Hathaway ($BRK.B) to crypto tokens such as $BONK on Solana. Bier said X plans to gather user feedback before the wider release, with an internal rollout expected in the coming weeks and a public launch targeted for February. 

On-chain data is likely to update the pricing information almost immediately, which could be more comprehensive than what is provided by traditional market data providers.

What backend does it tap into to find the asset? Asking in terms of smaller cap crypto tickers which people cashtag a lot but may not be on mainstream exchanges yet, but can be found on decentralized platforms like @Dexscreener

— Stupifff (@Stupifff) January 11, 2026

Why this matters for markets and users

X already plays a major role in shaping market sentiment, particularly in crypto. Bier noted that “hundreds of billions of dollars” have been deployed based on information users encounter on the platform. 

Smart Cashtags formalize this influence by embedding price context directly into posts, reducing the gap between discussion and data.

This change may transform X into more than a market-conversation place. Images of concept buttons with Buy and Sell text are a source of speculation that the trading capability would be added one day.

While X has not confirmed in-app trading, analysts believe any execution layer would likely rely on partnerships with regulated brokers or crypto platforms rather than X handling trades itself.

Past attempts and regulatory context

This is not X’s first move into market data. In December 2022, the platform introduced a basic Cashtags feature showing charts for Bitcoin and Ether, and select stocks using TradingView data, along with links to Robinhood. 

That feature was later removed, making the upcoming Smart Cashtags X’s second attempt at embedding financial tools into the platform. At the same time, X has already obtained money transmitter licenses in more than 25 states in the U.S., which indicates that it is preparing to expand its payment services, which may include crypto.

However, the company has not disclosed a timeline for enabling payments or trading. The development comes as X faces regulatory pressure, including scrutiny in the EU over algorithmic transparency and a recent fine under the Digital Services Act. 

French authorities have launched a politically-motivated criminal investigation into X over the alleged manipulation of its algorithm and alleged “fraudulent data extraction.” X categorically denies these allegations.

This investigation, instigated by French politician Eric…

— Global Government Affairs (@GlobalAffairs) July 21, 2025

Musk recently stated that X plans to open-source its recommendation algorithm, potentially as a response to these concerns.

What this means going forward

Smart Cashtags position X at the intersection of social media and financial infrastructure. Although the feature is currently oriented towards information and discovery, its development may redefine the way users follow markets in real time.

At this point, X points out that Smart Cashtags is still a preview feature, and that more clarity will be available closer to launch.

Also Read: FIU-IND Tightens Crypto Rules, Mandates Cybersecurity Audits

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