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Cardano Ecosystem

Cexplorer

02/22/2024

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Community Cannot Be Built Based On Airdrops

Airdrops are becoming more and more popular.

Community Cannot Be Built Based On Airdrops

Airdrops are becoming more and more popular. It's free money. Airdrops are a terrible community-building mechanism because they fail to retain people. The community must emerge gradually and organically.

Technology, principles, utilities, and the good feeling of being part of a community must be the foundation of community growth. There is a difference between the Cardano community that arose organically and projects that are only behind marketing and airdrops. 

People Receive The Airdrop And Move On Projects usually offer an airdrop, i.e. free tokens, for some project-related activity. For example, a DEX can offer tokens for the liquidity provided or the execution of a swap. An airdrop can be perceived as a bribe. 

The project will gain users and liquidity, at least in the short term Read article: Community Cannot Be Built Based On Airdrops

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