Coinbase Shares Jump 8% as Goldman Sachs Upgrades COIN to Buy

Key Highlights

Coinbase shares jumped 8% after Goldman Sachs upgraded COIN to “buy” and raised its 12-month price target to $303.
Goldman cited Coinbase’s shift beyond trading into infrastructure, tokenization, and prediction markets as a key growth driver.
The bank expects higher crypto adoption in 2026, though regulatory uncertainty in the US remains a key risk.

Coinbase shares surged about 8% on Monday after Goldman Sachs upgraded the stock from “neutral” to “buy,” reflecting growing confidence in the crypto exchange’s long-term business model and the wider digital asset market.

The rally came after the investment bank raised its 12-month price target for Coinbase from $294 to $303, citing diversification beyond traditional crypto trading.

According to Google Finance data, as of writing, Coinbase closed the session at $254.92, marking one of its strongest daily performances in recent weeks. At current levels, Goldman’s new target implies an upside of roughly 18%, although the stock saw limited movement in after-hours trading.

GS upgrade $COIN from neutral to BUY.
"Selectively more optimistic on crypto."
"Shift to structural growth through growing derivatives business, best-in-class crypto infrastructure businesses, and new, secularly growing products, particularly tokenization/prediction markets" pic.twitter.com/9vuBZR1ICX
— matthew sigel, recovering CFA (@matthew_sigel) January 5, 2026

The upgrade was issued by Goldman Sachs analyst James Yaro, who said the bank holds “selective optimism” toward US brokerage firms and crypto infrastructure companies that show structural growth.

He highlighted Coinbase as a key example, pointing to its expanding business lines and focus on long-term infrastructure plays.

Why Goldman Sachs turned more positive on Coinbase

According to the report, Yaro is of the opinion that crypto companies such as Coinbase are no longer trading platforms. He identified blockchain infrastructure, tokenization, and prediction markets as some of the possible drivers of growth.

These segments, he said, could help reduce Coinbase’s reliance on trading volumes, which tend to fluctuate with market cycles. Coinbase has recently taken steps in that direction.

The firm has also incorporated prediction markets in its platform by partnering with Kalshi, where users can trade on real-life events and outcomes. Prediction markets emerged as one of the fastest-growing crypto use cases in 2025, drawing attention from both retail users and regulators.

Goldman also reported remarks of Coinbase CEO Brian Armstrong, who has described how he plans to transform the company into an everything exchange by 2026.

Here are our top priorities for 2026 at Coinbase:
1) Grow the everything exchange globally (crypto, equities, prediction markets, commodities – across spot, futures, and options)
2) Scale stablecoins and payments
3) Bring the world onchain through @CoinbaseDev, @base chain,…
— Brian Armstrong (@brian_armstrong) January 1, 2026

The plan also involves the expansion into stablecoins, tokenized assets, and further growth of Base, the Ethereum layer-2 (L2) network of Coinbase.

Broader crypto outlook and regulatory risks

Beyond Coinbase, Goldman Sachs expressed a cautiously optimistic outlook for the broader crypto market in 2026. Yaro said the bank expects increased adoption from both retail and institutional investors, driven partly by regulatory progress in the US.

However, he also flagged risks. The report warned that failure to pass proposed US crypto market structure legislation could slow industry growth. Regulatory clarity remains a key factor for institutional participation, which has so far been more limited compared to retail involvement.

Goldman’s confidence in the call is supported by Yaro’s track record. Data from TipRanks shows the analyst has a 62% success rate, with average annual returns close to 16%.

Recent developments add context

The upgrade is based on a series of announcements made by Coinbase in the recent months. Armstrong posted a roadmap on New Year Day showing that he intended to diversify beyond cryptocurrencies into equities, commodities, futures and options, depending on the regulations of the regions.

The company also employed Liz Martin, a former Goldman Sachs Partner as the Vice President of Product to assist it in developing its markets and derivatives products.

These actions combined indicate that Coinbase is an organization that is setting itself up to lead anticipated shifts in crypto adoption and regulation.

Although the risks are still there, the upgrade of Goldman indicates that Wall Street is becoming more attentive to the way crypto firms are transforming their business models in the next stage of the market development.