ChangeNOW for Crypto Startups: Launch Presales, Issue Tokens, and Manage Liquidity Through a Single NOW Ecosystem

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In the past year, the cryptocurrency industry has experienced a surge in new startups, driven by the increasing global adoption of digital assets. Data from Seedtable reveals that between October 1, 2023, and October 1, 2024, more than 700 companies entered the crypto and web3 sectors. This growth was mirrored by heightened investor interest. In September 2024 alone, venture capital firms injected a staggering $659 million into crypto startups, while retail investors contributed nearly $868 million across 182 token sales.

For aspiring entrepreneurs with a vision for launching their own crypto projects, the current climate presents an opportune moment. The market is ripe with dedicated launchpads, which not only connect startups with investors but also guide them through the entire launching process. These platforms deliver invaluable services, from handling token presales to leveraging their extensive investor communities and marketing expertise. Some even operate incubator programs that invest in early-stage projects and prepare them for market entry.

Identifying a reliable launchpad is often straightforward, as many prominent crypto exchanges run their own. Among them is ChangeNOW, a leading instant exchange service. This review highlights the offerings and advantages this platform provides to new projects as part of a broader ecosystem of NOW products, including NOW Launchpad and NOWPayments.

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ChangeNOW Overview

Launched in 2017, ChangeNOW operates as a non-custodial crypto exchange platform, often praised for its rapid and unrestricted swaps. With an extensive library of over 1,000 digital assets and more than a million exchange pairs, it caters to diverse cryptocurrency categories, including DEX-exclusive tokens, meme coins, GameFi, AI, DePIN, RWAs, and many others. Supporting over 110 blockchain networks, from established names like Bitcoin, Binance Smart Chain (BSC), and Solana to newer solutions like Ethereum L2s, ChangeNOW also enables effortless cross-chain swaps, executed with minimal effort and maximum efficiency.

Notably, ChangeNOW’s non-custodial nature allows users to maintain complete control over their assets while ensuring privacy throughout their transactions. For those without crypto holdings, ChangeNOW offers a fiat on-ramp solution that supports over 60 fiat currencies and a broad spectrum of payment options, allowing for seamless digital asset purchases.

Distinct Advantages of ChangeNOW

Rapid, unlimited transactions: ChangeNOW usually completes exchanges in as little as 2-5 minutes, with no upper limits on the amount that can be swapped.
Low entry threshold: Users can initiate swaps with as little as $2, which makes the platform highly accessible.
Permanent exchange addresses: For frequent swappers, the exchange allows to generate a single, reusable address that streamlines future transactions and eliminates the need to reset transactions every time.
Transparent fees: ChangeNOW clearly includes all possible costs in the initial rate estimate and doesn’t charge any hidden fees.
Optimal exchange rates: Through its vast network of liquidity providers, the platform finds the most profitable deals in the market.
User-centric design: ChangeNOW’s intuitive interface, along with ultra-convenient iOS and Android apps and a Telegram mini-app, enhances swapping experience for users across all devices.
No account setup: The exchange allows users to swap crypto without registration, preserving personal data privacy.
KYC-free access: Identity verification is not mandatory and is only initiated when ChangeNOW’s risk-prevention algorithms flag a transaction as suspicious.
ChangeNOW Pro: Though it’s not necessary to register with the exchange, signing up for a ChangeNOW Pro account, either with a free or paid subscription, empowers users with additional perks such as cashback on every transaction, staking of the platform’s NOW token, unlimited crypto loans, reduced fees for off-chain swaps, and AML address checks.
24/7 customer support: A dedicated customer service team is available around the clock to resolve almost any issues such as incorrect network selections, deposit errors, or duplicate deposits.

Also relevant to this review is ChangeNOW’s integral role within the NOW ecosystem, which serves both individual crypto users and enterprises, including startups. Specifically, ChangeNOW supports new market entrants with its white-label solutions for businesses and separate B2B products such as NOW Launchpad and NOWPayments.

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Unleash the Full Potential of Your Token with NOW Launchpad

NOW Launchpad is the go-to platform for crypto startups that allows for creating, managing, and promoting digital assets all in one interface. The launchpad’s pre-made packages ensure that every project, whether it is a startup looking to kick off a presale or a business seeking to establish a long-term presence, gets tailored services.

Crypto Presale Services

NOW Launchpad offers a standalone Presale package for early-stage projects, taking the complexity out of setting up fundraising campaigns. The platform provides end-to-end solutions that help startups attract and engage their target audiences, including a fully functional landing page and even a customizable Telegram mini-app for tap-to-earn (T2E) experiences, allowing users to engage directly with the project through simple actions.

NOW Launchpad’s landing pages for presales are complete with cryptocurrency payment integration via NOWPayments. This ensures that projects can easily and securely receive contributions in over 300 digital currencies by simply placing a payment button on their website or choosing any other convenient integration method.

Beyond its core presale services, NOW Launchpad also offers marketing, analytics, and content support, giving businesses with limited resources or technical know-how the tools they need to succeed.

Go-to-Market Services

Businesses looking to bring their products to market can not only enjoy all the benefits of the Presale package but also access additional services like token issuance, market making, Telegram bot creation, airdrop launches, and listings on both ChangeNOW and NOWPayments.

Token issuance

NOW Launchpad facilitates token creation through its partnership with Guarda Token Maker. This service allows users with little or no coding experience to issue highly customizable ERC-20 or HBAR tokens in a matter of minutes — simply name the token, set the supply, and initiate contract deployment. Once the process is complete, the token will appear on Etherscan and other block explorers, and will be listed on Uniswap.

Multichain Bridge

To make their tokens easily interchangeable across multiple blockchain networks, startups can use ChangeNOW’s Multichain Bridge service. This solution not only enables frictionless token migration to new networks without service fees but also allows pooling two or more assets for seamless cross-chain swaps. Multichain Bridge empowers projects to provide liquidity and self-list their tokens, adding pairs for over 1,000 assets supported by ChangeNOW without the hassle of centralized exchange (CEX) listings. This helps businesses gain instant exposure to the platform’s 3,000 partner network and over one million users.

Multichain Bridge also maintains top-tier security for liquidity owners through a combination of hot and cold storage and offers flexible bridge settings, allowing projects to choose between one-way or two-way bridges, set custom exchange rates, and manage network fees. Moreover, ChangeNOW’s turnkey approach to creating custom bridges significantly lowers technical barriers and ensures comprehensive support throughout the process.

NOWPayments listing

Along with token listings on ChangeNOW, startups can empower other businesses to use their assets for payments, mass payouts, and conversions via a pre-built solution from NOWPayments. As this platform serves a great variety of industries, from e-commerce and trading to gaming and charities, new tokens can potentially grow in value due to increased usability.

Market making

With NOW Launchpad’s market-making services, projects can further create and manage liquidity pools without needing CEX/DEX listings. A clear three-step process involves choosing an asset, setting an initial rate, and adding liquidity. After creating a market for their assets on ChangeNOW, startups will see their tokens emerge on its CoinMarketCap page, which boosts user trust and trading activity.

White-label Telegram bot

By reaching out to NOW Launchpad for the source code, businesses can set up and deploy their own Telegram bot via BotFather without delving too much into technicalities. The platform’s white-label bot solution enables account-free, limitless crypto exchanges with timely push notifications, providing the full ChangeNOW experience directly on Telegram for both personal and promotional use.

More Bespoke Services to Take Your Startup to the Next Level

With NOW Launchpad, the most ambitious crypto startups can build their entire product ecosystems, leveraging ChangeNOW’s turnkey APIs, along with white-label wallet and exchange frameworks.

Market Info API ChangeNOW’s Market Info API provides startups with access to real-time data on over 9,000 cryptocurrencies and 80,000 exchange pairs. The API offers aggregated information from top exchanges such as Binance, KuCoin, and OKX, ensuring businesses stay ahead with accurate pricing and market trends. With its easy integration, startups can enrich their platforms with live market data, enhancing the overall experience and decision-making for their users.

Custom exchange solution

ChangeNOW’s white-label exchange setup enables projects to create fully customizable branded exchanges. The service includes all the necessary infrastructure, from order management to liquidity solutions, allowing startups to offer professional swapping environments and focus on growing their user base without needing to build from scratch.

Custom wallet solution

ChangeNOW’s turnkey wallet service lets businesses quickly launch a revenue-generating non-custodial crypto wallet under their brands. Supporting over 1,000 digital assets, it includes features like staking, NFT storage, and customizable transactions. Built-in exchange and fiat purchase capabilities provide monetization opportunities. The ChangeNOW team assists with setup on App Store and Google Play, maintenance and updates, as well as marketing support.

Warm Wallet solutionFor secure and convenient fund storage, ChangeNOW’s Warm Wallet product offers businesses a versatile custodial solution. The wallet is ideal for managing active funds, allowing startups to process transactions quickly while keeping their assets safe. The Warm Wallet service balances ease of use with enhanced security, making it a reliable choice for projects handling frequent transactions. With an easy API integration, startups can seamlessly integrate this solution into their existing infrastructure.

Conclusion – A One-Stop Ecosystem for Crypto Startups

ChangeNOW offers a wide range of services for crypto startups, simplifying every aspect of launching and managing token projects. From presales and token creation to liquidity management and cross-chain functionality, the NOW ecosystem provides the tools needed to streamline operations and effectively engage users. With NOW Launchpad, NOWPayments, and white-label solutions like branded wallets and exchanges, ChangeNOW removes the complexities of the blockchain world, empowering businesses to focus on growth and long-term success.