Blockchain and privacy startup Profila partners up with MLabs, Cardano development company

MLabs, Cardano’s biggest development powerhouse, partners up with Profila, the most-funded Cardano project, to bring five privacy & data sharing projects funded by the Cardano community to life.

Lucerne, April 13th, 2022 – Profila is proud to announce its latest partnership with MLabs — a Haskell, Rust, Blockchain, AI consultancy, and development company highly experienced in developing projects on Cardano. “With over 100 developers, MLabs is such an unrivaled development dynamo that we’re honored to have them as our partners going forward,” says Michiel Van Roey, co-founder of Profila.

Integration with the Cardano blockchain for privacy and data sharing features is an important part of Profila’s web 3.0 roadmap. Via these projects on Cardano, Profila will migrate its currently operating web 2.0 mobile application into a web 3.0 product on a feature-by-feature basis.

MLabs is helping Profila improve customer feedback with NFTs

In our first joint project, MLabs will assist Profila and Playermint (another well-known Cardano company) with the implementation of Profila’s Project Catalyst Fund 6 proposal ‘NFT for customer feedback/content’. With it, we will enable Profila app users (consumers) to share content with brands in the form of NFTs, allowing brands to reuse unique customer-created videos about their products, while at the same time compensating the original creators - consumers themselves. The content shared through Profilia will be minted on-demand through PlayerMint’s smart contract when a brand purchases it from its customers.

Apart from the existing 5 blockchain projects that received funding, the Cardano community will vote on 6 more project proposals that have been submitted under Project Catalyst Fund 8. Apart from the integration of Profila’s native Zero Knowledge Token, abbreviated as“ZEKE” (find more info on ZEKE here), Profila is also introducing its own concept of “DeMar” or Decentralized Marketing to the community (read: “Profila launched Demar”).

For a visual overview of Profila’s existing web 2.0 application and web 3.0 features under development, check out the visual product demo here.

About Profila

Operational since 2018, Profila is a Swiss company which provides a new customer data, engagement & marketing platform for brands and consumers. Introducing the concept of Decentralized Marketing (DeMar), Profila uses blockchain to solve the biggest challenges of online privacy today. To drive the adoption of DeMar, Profila is conducting research and building a privacy-preserving system called Zero Knowledge Advertising (or ZKA for short), which integrates seamlessly into the current Online Ad ecosystem. ZKA allows people to entirely control how their personal data is used online, as well as to control their digital experiences (including when and what content or ads they want to see, and from whom).

Learn more about our app and token on our 👉 website

Read about our projects and use cases on 👉 Medium.

Find more about MLabs on their 👉 website or 👉 Twitter

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