Worldcoin Launches Face Authentication in Expansion Move to 3 Countries

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Worldcoin (WLD), an AI-powered cryptocurrency project headed by Sam Altman, has continued its expansion project. The ‘orb’ technology identity verification platform has expanded into three countries – Guatemala, Poland, and Malaysia.

Worldcoin Face Authentication to Combat Online Bots

Recently, Worldcoin updated the community with a new feature: face authentication, which guarantees secure verification of humanness. The primary goal is to differentiate between bots and humans online.

This addresses concerns that some users have about the source of online content. For instance, in Guatemala, 80% of 500 respondents surveyed by Ipsos worry about the author of online content. A notable 84% expressed worry over the sophistication of AI models, which will make it hard to detect and distinguish bots from humans.

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These concerns motivated them to support the development of a technology that can authenticate humans online. Out of the 500 respondents, 440 voted in support of a technology that can confirm who is a human online.

Data Privacy and Security Measures

The respondents anticipate that it will help check the use of bots to carry out fraudulent transactions. According to the survey, 9 out of every 10 respondents have been victims of malicious actors online or knew a victim.

To address data privacy concerns and potential fraud when a device is stolen, the authentication process uses only information on the user’s phone. Notably, face authentication allows other apps to confirm if the user with the ID is the same person as the one verified at Worldcoin centers using the orb.

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Worldcoin’s Global Reach and Regulatory Challenges

Worldcoin launched its World ID Orb verification in Austria in July to facilitate accessibility to its proof-of-humanness tech in Europe. The orbs devices authenticate users’ unique personalities. The service, which has over 6 million users, is open to anyone aged 18 and above.

Last year, Worldcoin suspended the services in Brazil, France, and India just a few months after they were rolled out in these countries. There had been speculations behind the sudden move, with many linking it to regulatory hurdles.

With its resilience in the face of regulatory crackdowns, its native token is up by 1.44% at the time of writing to $2.07. This mild upshoot has helped it pare off the losses of the past few days.