Cardano strengthens its leadership in Brazil’s Web3 ecosystem at the Blockchain Conference Brazil 2025

The Blockchain Conference Brazil 2025 turned São Paulo into a major gathering point for global blockchain leaders, bringing together companies, developers, investors, regulators, creators, and thousands of enthusiasts from across the country. 

Among the most prominent participants was Cardano, represented by the global community and Intersect, with national leadership by Otávio Lima, Cardano Ambassador, Intersect Brazil Hub Manager, and founder of Cardano Feed.

Brazil’s growing influence as a blockchain powerhouse

Brazil’s cryptocurrency and blockchain ecosystem continues to expand rapidly, making the country the largest market in Latin America, with rising institutional adoption and an increasingly active development community. São Paulo, the host city of the conference, remains the center of technological and financial innovation in Brazil.

With themes such as tokenization, digital assets, decentralized governance, artificial intelligence, and regulation driving discussion, the 2025 edition attracted leading voices from the industry. This environment emphasized the strategic relevance of Cardano’s participation, reinforcing its commitment to education, transparency, community empowerment, and sustainable ecosystem development.

A structured presence across three major events

Cardano’s participation unfolded across three interconnected events, each supported by extensive public documentation.

Initial engagement with the community

The first activation focused on education, onboarding new users, distributing materials, and presenting the foundations of the Cardano ecosystem. Photos and videos captured strong audience engagement and the beginning of coordinated communication efforts through Cardano Feed.

Early posts on X highlighted the booth’s activity and the growing excitement around Cardano’s presence.

Expanding visibility and preparing for the main conference

The second phase strengthened Cardano’s institutional visibility through new materials, presentations, and communication campaigns leading up to the main conference. Posts by Otávio Lima on LinkedIn and Instagram showcased behind-the-scenes preparations, booth setup, arrival of the team, and invitations to the community.

Cardano Feed amplified coverage, increasing nationwide engagement ahead of the conference.

Third event, full activation at the Blockchain Conference Brazil 2025

During the main conference, Cardano delivered one of the most dynamic and engaging activations at the event, offering:

continuous interaction with attendees

onboarding sessions and detailed explanations about the Cardano ecosystem and Intersect

distribution of official merchandise and educational materials

real-time coverage on social media

participation in panels, technical conversations, and the community town hall

exposure for community-led projects and builders

Talks, technical discussions, and participation in the panel

Cardano joined panels and discussions on governance, decentralization, innovation, and the future of blockchain in Brazil. The Town Hall session published on YouTube documented community participation and reinforced Cardano’s model of open, transparent, and collaborative governance.

Raffles, quizzes, and community engagement 

As part of the community engagement activities, Cardano organized:

ticket raffles

a Cardano Quiz with prizes

giveaways and booth activations

All registration forms, winner lists, email confirmations, photos, videos, and tracking codes were published openly. The final raffle was streamed live on YouTube, ensuring transparency and alignment with Catalyst standards.

Extensive social media coverage

Cardano Feed and Otávio Lima documented the entire journey through X, LinkedIn, and Instagram, sharing:

behind-the-scenes highlights

booth photos and videos

calls to action for activities

interactions with community members

encounters with developers, partners, and ecosystem contributors

This coverage significantly increased Cardano’s visibility throughout the event and across Brazil.

Cardano solidifies its role in advancing Web3 in Brazil

Cardano’s participation in the Blockchain Conference Brazil 2025 marked a significant step in the ecosystem’s expansion in the country, with consistent presence across three events and strong leadership from Otávio Lima and the Intersect Brazil Hub. The initiative strengthened community relationships, connected companies and developers, and increased Cardano’s visibility in one of the world’s most promising blockchain markets.

With Brazil rapidly advancing as a global force in blockchain innovation, Cardano positions itself as a leading contributor to the development of an open, inclusive, transparent, and community-driven Web3 future.